Using Social Media For Website Optimisation
Using social media for website optimisation is a relatively recent phenomenon. Web 2.0, as it is popularly known, features a new generation of sites that use a much more social aspect of interaction with its users. The old way was simply to optimise in isolation in a more cold, calculating manner, so to speak. Using social media optimisation demands that you are sociable and that you communicate with those you encounter. Everyone wins in a way.
Making use of news stories pertinent to your industry, or new blog posts you have made, is one way of using social media to good effect. You can submit the item to Digg, for example. This will immediately provide you with a back link, but it doesn’t stop there. If the story or blog post is liked by the community, it could be taken up and voted on. If a lot of people really like it and give it lots of “diggs” it might end up on the front page of the site.
Once there things will happen fast. You will receive a considerable amount of targeted traffic in a very short space of time. If you have set things up properly, and if you are prepared for this happening, you can make the event a very profitable one. Those who voted the item on to the front page of Digg will have profited too. They felt that the item had the merit to be there and they acted accordingly to make it so. It’s a winning situation for everyone.
Digg is not the only place you can do this. Propeller is another excellent site where you can do pretty much the same thing. getting a news item or blog post on to the front page of Propeller will equally make your visitor counter race – and help to pay the bills if you set it up properly. However, these are short term strategies. You could do this regularly, but it does involve a lot of work.
Using social media for longer term optimisation effects can be achieved through sites like Twitter. Here you can gain a following of friends if you use this micro blogging site in a way that others like. If your tweets are interesting and useful and you do not come over as someone only trying to sell all the time, Twitter may be the perfect long-term social media strategy. You will have to use it regularly, but that also goes for any marketing strategy worth doing.
About seoblogger:
Our SEO blogger is an expert in Web Marketing, Usability and Interface Design. He has been a vital part of The Blue Cube Communications since 2003. As the West Midlands fastest growing web marketing agency, we always strive to maximise return on investment for our customers.
