Understanding Search Engine Optimisation Ranking
Search engine optimisation ranking and favourable placement within the search engine results is the only thing that matters if you want to receive free traffic in volume to your web site. Creating a web site that complies with everything the search engines want to see, and bolstering it up with enough quality back links with the right anchor text, is the best way to achieve good search engine optimisation ranking.
It’s all about employing the right methods in order to achieve the right results. We have to play by the rules imposed by the search engines, which, to be fair, are by and large the way things should be. Yes, you can achieve top rankings by employing so-called “black hat” methods, but don’t get caught doing it. It isn’t illegal per se in the way that robbing a bank is, but it is against the rules imposed by the search engines. If you want those same search engines to rank your web site highly, you have to play by their rules – or not get caught breaking them.
For search engine optimisation ranking and high placement, certain elements need to be in place. All the expected on-page elements should be closely adhered to. These include things like using the page’s main keyword in the document title and file name and using certain meta tags properly. The visible text should use the main keyword to a reasonable density, which these days is generally agreed to be much lower than what was once considered optimum. Pages that have a keyword density of about 1% seem to be about right now.
A web page should start off with a headline. The headline should be contained within a proper H1 HTML tag, and not in an ordinary paragraph tag where the text size has simply been increased for impact. It goes without saying that the page’s main keyword should be included in the main heading, as presumably it will be the most descriptive part of the page.
Following the main headline can be a sub-headline, if required. This should follow the cascading discipline of headline tags and not be contained within another H1 tag. Ideally it should be contained within an H2 tag, and subsequent sub-headlines should be follow in a descending order, e.g., H3, H4, H5, etc.
Naturally the main keyword should be included within the context of the main text body on the page. It should be found near the start of the first paragraph in order to establish what the page is about. From there it can be included several times in a natural manner. Search engine optimisation, ranking and placement, comes about through a robotic machine “reading” the page and trying to make sense of it. Play the game to the satisfaction of the search engines, while still being useful and interesting to the readers, and you have the perfect formula.
About seoblogger:
Our SEO blogger is an expert in Web Marketing, Usability and Interface Design. He has been a vital part of The Blue Cube Communications since 2003. As the West Midlands fastest growing web marketing agency, we always strive to maximise return on investment for our customers.
