SEO Article Writing
SEO article writing for web content has evolved over the years in many ways. At one time stuffing a keyword into an article to a certain keyword density was the way to go. It still is for some people, and it still works to a certain extent too. However, there’s a better way. It’s called theming, or latent semantic indexing (LSI), and it involves structuring a piece of text in such a way that all the words and phrases that would naturally be needed to explain the topic of the article are used in a natural and unforced manner.
The article can still have a main keyword phrase, and in fact needs one, but writing the article successfully does not depend on a certain density of that keyword. Writing articles in this way not only produces high quality SEO articles, but it makes complete sense and provides the end user with a much richer and better reading experience. Any article writing service worth its salt is now using theming in the web content they write. In fact, it’s search engine optimisation at its very best.
Thematic article content
If you have any doubt about the performance qualities of a well themed article, try analysing the top 10 web pages in Google to see how well they have been constructed for any given keyword phrase. You are very likely to discover that the top ranking pages are better themed and use more theme words and theme phrases than the pages ranked below them.
Of course, it’s true that back links are important and a page that has a high number of quality back links pointing to it will usually do well. When that same page also has web content that has been custom written to LSI standards, it will perform even better. This concept has been tested many times and the basic principle holds true more often than not. Where sites with a poor degree of theming rank higher than one that is well themed, it is always other factors that cause this to be so.
You may be wondering how you can find theme words and phrases. There is software to help in this respect, but if you simply think of all the synonyms and industry phrases, as well as any words that would naturally be used to describe the topic, that a very good start.
When LSI is combined with unique and well written web content, article marketing almost takes care of itself. If your original content is structured to be useful articles as well, all the search engines will take notice, and every website visitor will take notice too. The SEO article writing pros already know this. They can produce content for your website that the search engines will love.
About seoblogger:
Our SEO blogger is an expert in Web Marketing, Usability and Interface Design. He has been a vital part of The Blue Cube Communications since 2003. As the West Midlands fastest growing web marketing agency, we always strive to maximise return on investment for our customers.
