Link Popularity & Bounce Rate
Link popularity is the total number of web sites that link to your site.
The most important factor that search engines utilise are links. Not only do links increase the quantity of traffic to your website, valuable quality links can, in turn increases the importance of your pages by search engines, therefore helping them to rank higher in search results. Well placed links are an excellent source of consistent and targeted traffic.
Link building improves a website’s visibility in natural search results listings when related search terms are used and can dramatically increase the usability of site information. Words within an article can be linked to many other documents of importance, like definitions for example.
Increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. Good ‘natural’ rankings are hard work, but boosting your site’s popularity may give it the edge it needs.
The content of a website is also a very important factor to consider. By developing quality content and encouraging others to share it creates quality back links to your website, increasing traffic, which in turn will generate profit.
Articles that make prime candidates for links are blogs, reports, news, reviews and other forms of writings that are of particular interest.
The links created need to be relevant to the landing page it directs to. For example, take The Blue Cube website:
Take one article about Search Engine Optimisation (SEO) the linking keyword being SEO should therefore link to our SEO page.
But what if it doesn’t link to the relevant page? I’m still creating links!
Yes you’re creating links to your website but they’re considered irrelevant links which create a high bounce rate.
What does Bounce Rate mean?
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (the link). This metric is used to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.
In other terms, referring back to our example, if someone has clicked on the SEO link then they expect a page about SEO and if this isn’t the case they’re more than likely to exit the site.
The more compelling your links, the more visitors will stay on your site and convert. Bounce rates can be minimised by providing the information and services that were promised in the ad copy.
About jadecoleman:
Jade graduated with a Bachelor of Arts with Honours in Journalism and Editorial Design in 2010, since then Jade has worked within the Marketing sector experiencing, SEO, PPC, Link Building and Advertising along with Copywriting and Print Design.
