Is Your Search Engine Copywriting Tongue-Tied?
Search engine copywriting serves two purposes; it’s a way of content writing that targets both the search engines and the visitors to the page. Creating content that attracts visitors, compelling them to read on and perhaps buy a featured product, is a very valuable skill to have. If the same content can has targeted search terms that the search engines pick up and rank the page for, even more people will find it in the search results, and the process will snowball.
The power of your copy lies largely in your headlines and subheads. Visitors to your website will instantly scan the headlines and subheads, and if they are intrigued by what they see, they may read on. If your landing page is dull and boring, because your headline is weak and ineffective, it doesn’t matter how good the rest of the page is, for most of your visitors will click away and look somewhere else for content that attracts them.
Good search engine copywriting needs to start off with headlines that pull! Even if the rest of the page is mediocre, as long as the headline sizzles you will get them to read more. Of course, in the highly competitive online world you certainly need good content too. The power of your copy lies in keeping the visitor interested. You have to tell them what’s in it for them. If your site visitors don’t get a good dose of “you,” they will click away.
A good dose of “you” means that your search engine copywriting speaks to each visitor directly. When you write about “we” or “I” no one is interested. But when you write about “YOU,” that’s different! People love to hear about themselves. Yes, we are basically selfish and proud, so speak to the individual visitor and rarely to the general audience – but never, or as little as possible, about “we,” “I” or “us.” Tell them about the benefits, not the features.
The search engine copywriter will spend more time on the headline than any other part of the article writing. That coupled with good keyword research to uncover the best targeted search terms, aimed at the right target audience, is what makes good search engine copywriting. Always try to write in a relaxed, easygoing style, and not in a prim and proper style. Your website visitors need to be stimulated and made to feel relaxed. Be their friend and never their teacher. Your search engine copywriting will be all the better for it.
About seoblogger:
Our SEO blogger is an expert in Web Marketing, Usability and Interface Design. He has been a vital part of The Blue Cube Communications since 2003. As the West Midlands fastest growing web marketing agency, we always strive to maximise return on investment for our customers.
