What is Google Book Search?
Every single day, hundreds of millions of people go to Google to search for information about everything ranging from the history of the computer to the latest offering from Apple – but in an age of information overload, books can be difficult to find online. When tracking down a book you wan to buy you usually need to know the author and title of the book as well as other information including publisher.
Google Book Search was launched by Google to change that process of knowing the details prior to buying a book. Launched as a free worldwide sales and marketing program that includes your books in Google search results. Your participation in the program makes it possible for anyone searching for information on Google to discover and buy your books – even when they have no previous information to guide them.
How Does it Work?
When a book is submitted to the Partner Program, Google indexes its content. Whenever someone does a search on Google Book Search and enters words and phrases that appear anywhere in your books, they show up in the search results. Your books can also appear when users search on Google.com if your books have information relevant to their query.
Prospective customers can browse sample pages as a preview, just as they can page through a book in a bookstore. If they like what they see, they can follow the purchasing links to buy the book – either directly from the publisher site or though popular online retailers.
What This Means for You
Even the best books can fail to sell if they don’t reach their target audience. By marketing your books through Google, you have another tool to help your readers find your books. Google, we want to make books as easy to find as web pages. Why? Simple, Google’s mission is to help people find information, but not all information is on the web. With Google Book Search, readers can be connected to the world of books, and to do it in a way that benefits authors and publishers.
Check our blog next week for Lesson 7 – Google Blogs.
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