The Dangers Of Email Marketing
There are some dangers of email marketing that may not affect everyone all of the time, but they should be acknowledged, nevertheless. While using email to promote a service or product is a very cost effective and efficient method, it is not a fail safe one. Many people are content with their results from promotion through email, but don’t realise that they could do better just by knowing how to avoid the dangers of email marketing.
New York, New York; so good they named it twice, as the song goes, but it might not be so good for anyone foreign to the United States who seeks to do business in New York. We all tend to think that our market is global, and to a large degree it is, but you need to be aware of what the highest court in New York ruled recently.
If you are not based in the USA, but you intend to do “sustained and substantial transaction of business” in New York, be careful, be very careful indeed. The highest court in New York has ruled that you, no matter how small your business may be, can be sued in New York if your aforementioned intention of “sustained and substantial transaction of business” is conducted via email.
Does this mean that a few simple transactions conducted via email in New York are OK? Maybe, but don’t bet on it. If you intend to do extensive business through email it might be good advice to seek the services of a lawyer who knows the latest developments concerning email worldwide. While New York’s ruling is probably trying to weed out aggressive spammers, it will weed out you too if you get caught doing things they don’t like, and that’s one of the dangers of email marketing you need to avoid.
If you are a small business, perhaps just one person trying to get ahead, selling a service online, it’s easy to get scammed if you’re not careful. If, for example, you get an order for 25 articles at a reasonable rate, you will probably accept it and start writing, glad of the work. Here it is the dangers of email trust that can get in the way. You might spend two or three days writing furiously, then send off the order expecting to be paid.
Most of the time you will get paid, but when you trust an email agreement with someone you have never met, with no idea of where they live even, the dangers of email trust can kick back and leave you with nothing to show for all your hard work. If the person who scammed you does this to four or five others, and it would be easy to do, they can get a nice bunch of well written articles for very little effort.
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Our SEO blogger is an expert in Web Marketing, Usability and Interface Design. He has been a vital part of The Blue Cube Communications since 2003. As the West Midlands fastest growing web marketing agency, we always strive to maximise return on investment for our customers.
