Is Your Marketing Email Opened And Read Every Time? 5 Reasons Why Not

Posted in Email Marketing on October 5, 2009 by seoblogger

You have to get an email opened and read if you want to have any chance at all of making a sale with email marketing. That’s why so many people moan about their lack of success with the emails they send out. They think that their offer is not appealing enough, when in fact no one is even reading them!

Why can this happen? There are many reasons, and they all have to do with how you set up your emails. Is the subject line appealing enough? Probably not. That’s the number one reason why many people don’t open and read emails. The subject line is weak and not inspiring enough. It just doesn’t make anyone want to click further to open the email and actually read it. There are other reason though. Here are 5 reasons why getting your marketing email opened and read is not always an easy task.

1. It’s just too boring. You will never get the email opened by anyone if there isn’t something to inspire and awaken the prospect. They might glance at your subject line, but then they will probably think, why bother, and move on to something else. Remember that most people are bombarded with emails all day long. Does your email stand out from the crowd? If not, then why should anyone open it?
2. Does your marketing emails address the problem that the prospect faces? If not, why not? They are on your list after all. You should know what they are interested in. You should know what makes them tick and what gets them going. If you want to get just one single email opened, then you had better try to understand your prospects better.
3. Are your emails nothing but a blatant sales pitch? Why? You should develop a relationship between yourself and the people on your list. That how to get the email opened by each person every time. When people look forward to receiving your email they will open and read it willingly. When you gently mention a product that you have personally found useful, a number of them will buy it on your recommendation, just because they trust you.
4. Is your email all bells and whistles and fluff without real information? Change it – fast! People don’t want fancy HTML formatting. They want information. With good information you can get the email opened by each person. That’s worth remembering!
5. Are you sending out too many emails? People don’t like being bombarded. Ease back a bit and you’ll get the email opened more often.

About seoblogger:

Our SEO blogger is an expert in Web Marketing, Usability and Interface Design. He has been a vital part of The Blue Cube Communications since 2003. As the West Midlands fastest growing web marketing agency, we always strive to maximise return on investment for our customers.