Adopting An Email Marketing Strategy
Adopting an email marketing strategy is a sound idea if you intend to grow an email list to market to. There are several strategies that have become a kind of email marketing best practice that is observed by most online marketers. This has mainly come about through a kind of trial and error over the years, arriving at a point that works well for most people.
Email marketers need to capture an email address from as many of their online customers or visitors as possible. When a visitor can be persuaded to subscribe to your website, or to your newsletter, he or she is in effect saying that it’s OK for you to send the occasional email to them. And if you occasionally recommend an ebook or a piece of software, that’s OK too. Once you have built a relationship with your subscribers they will trust you and accept the occasional gentle sales pitch.
Spam is not an acceptable email marketing strategy. This is the opposite of permission marketing and actually an illegal practice. Spam involves sending lots of emails – millions in some cases – to people who have not agreed to accept them. The messages are unsolicited and unwelcome. Most of us, if we have been online for any length of time, had experienced spam. It’s hard to get rid of and it tends to get worse too over time.
A successful email marketing strategy respects everyone’s privacy. It allows people to optin to a list of their own free will. Admittedly they may be given an incentive to part with their email address, but they are not forced to. And even more important, they can opt out or unsubscribe from receiving messages at any time they choose. It has now become a best practice in any good email marketing strategy to ask subscribers to double optin.
The double optin helps to protect email marketers from accusations of spamming. It works by persuading the visitor to optin, or subscribe, to your list, and then they are immediately sent an email that requires them to click a link to confirm that they actually do want to receive whatever they have been promised. That is double optin.
A successful email marketing strategy is one where conversion and customer retention is tweaked to a maximum. It becomes a well oiled machine that functions with or without the operator, thanks to a clever piece of software called an autoresponder. This is a robotic device that sends out email messages at preset intervals, or when triggered by a specific response. It is invaluable to every email markets engaged in online marketing.
Top of Google News Within an Hour
Today at 1pm, we distributed a press release on behalf of one of our clients, The Watch Hut. We distributed the press release, which included keyword-rich text links within the content – which Google places much more value on than any other place on your website. Within minutes, the article was ranking number one in the search results for the keywords targeted within this article. The client has further benefited from having the press-release syndicated to multiple websites, each providing a different link back to our client’s website.
We’re confident that this approach will continue to deliver strong back links from authoritative websites and our client will continue to be rewarded with the benefits.
Using Email For Marketing
Email marketing
Using email for marketing is a common approach employed by many in Internet marketing. It is one of the oldest forms of marketing on the Internet, and it is still one of the most effective too. However, there are some legal requirements you need to be aware of and incorporate in an email marketing campaign, or you may find yourself accused of spam. This is unsolicited email where the person receiving it hasn’t agreed to accept the email. Besides being illegal, spam is not a good idea.
Building email lists
For this reason you should build a list, or several lists, if targeted email addresses who have all agreed to opt in to your list. This is the best anti spam measure you can adopt, and it’s easy to do too. In a nutshell, you could set up a squeeze page, a single page that offers something free, an ebook with good information on a certain subject, perhaps, and in exchange for the ebook people will have to give you their email address.
Opt-in and Autoresponders
That would be enough, but it’s safer to use a double opt in system. When the person submits their email address to get your free information they will receive an email immediately through an autoresponder asking them to confirm that they really want to be included on your list. When they confirm by clicking on the link, that is a double opt in. There can now be no doubt that they actually do want to receive your direct marketing emails you send, and you can not be charged with spam. This is also known as permission marketing.
Creating profit from your email marketing
Using email for marketing means you need to grow email lists to a point where you have enough subscribers to make the venture profitable. If the people on your list is highly targeted, meaning they really want to receive all the information you offer, a small list can be very profitable. It is normal though to need a few thousand on your list before it becomes profitable.
The best email newsletters are those that have formed strong relationships with the subscribers. You need to become their friend, someone who willingly gives them information they want freely; someone who helps and assists them, solving their many problems in a personalised manner wherever possible. Using email for marketing is an art when you do it right. Your open rates will be high because your reputation will soar and your subscribers will want to read your newsletters. This is promotional email at its best.
The Art Of Writing SEO Articles
The art of writing SEO articles is probably easier that most people think. Anyone with a basic grasp of good English who can write reasonably well can, with a little practice, do SEO article writing. Writing in this way is not so very different from writing pieces that are “ordinary.” There are a few extra things to look out for, but it isn’t rocket science.
Writing for the search engines should always mean writing for people too. There was a time when keyword density was everything. Writing web content usually meant inserting your main keyword into the article five or six times for every 100 words. This is now known as keyword stuffing. It is not easy to write, and it certainly is not easy to read.
Keyword density still plays a part, but writing SEO articles doesn’t mean there must be a set density. Writing naturally on a particular subject will mean that the keyword is used naturally and the article will read well. This will usually result in a much lower density of the keyword than in the “old days,” but the search engines like it better, and people like it better too.
A lot is said about LSI, or latent semantic indexing, these days. It sounds very technical, but it only means that the piece should include keywords and phrases, synonyms and alternative meanings, that complement the content. The search engines reason that these words and phrases would naturally be used anyway by someone writing about a particular subject, so they look for them. When they find them they consider the article to be more worthy of a higher ranking.
The SEO writer should always write an in way that provides interest and information to the reader. The search engines have become much more sophisticated these days. They can tell the difference. Writing SEO articles and content that have synonyms and associated words to the main phrase gives them what they look. When they find such a structure they know that the article includes all the necessary words, which usually means that it has fulfilled its purpose.
Writing SEO articles should always mean writing useful material. The side benefits can also mean that you increase link popularity to your website, but the article marketing aspects should not interfere with the process. The same applies to press releases or content writing of any kind. Write for people, include synonyms and alternative meanings, but don’t overdo it. Include associated words and phrases, which will tell people and robots that the article is well structured, and use good grammar and proper spelling throughout. That’s a recipe for writing SEO articles that works.
Copywriting SEO Techniques
Copywriting SEO techniques simply means writing website copy that is optimised for the major search engines. In the good old days, this usually meant having a main keyword phrase that was simply included in the body of the article to a density of around 5%. Some even advocated a higher density of 10%! For a while this worked reasonably well. Today you need something completely different. Here are a few copywriting tips to help you get the search results you want. Read more…
The Value Of Bespoke Web Design
A bespoke web design is one that is custom made and unique to you. Because a design company has been asked to create web site especially for you, expect to pay more than you would if they were using a standard template, though perhaps edited for your particular needs. Of course, not all bespoke design companies are made the same. You need to know up front what you can expect to pay, what service they will provide and when they can be expected to deliver. Read more…
Understanding Email Opt-In
Understanding email opt in is actually a lot easier than it may seem if you are encountering the concept for the first time. It is also known as permission marketing as its basic nature is to encourage visitors to a web site to subscribe to a newsletter by filling in an online form with their email address and name, and then submitting the information. Read more…
SEO Article Writing
SEO article writing for web content has evolved over the years in many ways. At one time stuffing a keyword into an article to a certain keyword density was the way to go. It still is for some people, and it still works to a certain extent too. However, there’s a better way. It’s called theming, or latent semantic indexing (LSI), and it involves structuring a piece of text in such a way that all the words and phrases that would naturally be needed to explain the topic of the article are used in a natural and unforced manner. Read more…
