A/B Split Testing
Split testing. A/B optimisation. Multivariants? Don’t let fancy technical terms put you off. Our testing simply makes your sales pages work better. This can mean that your sales pages and landing pages can be made more profitable without the cumbersome extra effort needed to get more traffic flowing to them.
Testing the various components and elements on sales pages is where the real differences can be made. It’s just a matter of tweaking this, changing that and seeing what works best.
The good news is that there’s special software to do it all for you!
Website Optimiser
Website testing tools can be expensive, often requiring monthly management fees. With The Blue Cube it’s different, for Website Optimizer is free to use and is easy to set up.
It’s a dog-eat-dog world, and if you want to be the best, you have to test. Effective testing will give you:
- Increased sales through better conversion rates
- Lower CPA and increased ROI
- A reduction in potential customers lost through ineffective landing pages
- An increase in customer retention through more effective landing pages
- Peace of mind knowing your website tune-up has it performing at its best!
There are two ways to test a sales page or landing page.
Split Testing
This is where you display two versions of the same sales page to visitors. Each visitor only sees one version and each version is displayed to approximately half the visitors.
The difference between the two pages is usually just a single component, for example, the headline. The winning component is kept and the losing one dumped. Then a new version of the component is added and tested against the previous winner.
In this way the best results are always kept and the losers rejected until the page performs the best it can do.
Multivariate Testing
This is where you test more than one component of a page at the same time. It is a more complicated way of testing, but it can save you a lot of time.
Multivariate testing is a bit like lots of A/B split tests all being done at the same time. It’s a much more sophisticated and involved process than straight A/B split testing.
The real advantage of multivariate testing is that it saves a lot of time. Instead of testing one bit completely before testing another bit, you can test them all together at once.
Testing your sales page or landing page will increase the conversion rate, which means more sales and more profit. You could drive more traffic to the page instead. That will make more sales, but it won’t make the page more efficient and more streamlined. Only testing will.
In fact, testing can double or treble your sales and profits without you needing a single extra visitor!
